Why Your Realtor Needs to Be a Master Marketer

Why Your Realtor Needs to Be a Master Marketer

  • Roger Banning
  • 08/17/23

If you are going to be selling a luxury golf course home in the Phoenix area in the coming months, it’s important to work with a realtor who will devise and execute a smart marketing plan specifically for your situation. The real estate world has evolved dramatically in the digital age, and your realtor must be a master marketer familiar with all the tools available to facilitate a quick sale for the most money.

Besides utilizing what’s known as marketing channels, a great realtor must also master soft marketing skills such as the ability to communicate well, various social skills, the ability to keep clients calm during what can be stressful times, and, of course, great negotiating skills to get the absolute best deal for you. Working with a realtor who can tie all those skills together will ensure a smooth transaction from start to finish.

Find that great agent

So what does a real estate agent do? The list is long, and you should familiarize yourself with what your realtor will do for you. A great realtor will set a fair market price for your home, draw up an all-inclusive marketing plan that includes an online listing and social media posts, show the home both privately and during open houses, and then pick the best offer and negotiate for top dollar.

Take your time to find an agent who has extensive experience selling luxury golf course homes in the Scottsdale area. Selling these special properties takes more care and attention than selling lesser-priced homes, particularly homes in the many beautiful country clubs in the area. Check an agent’s selling history and have them describe their recent record of success. While prices remain high, the market has become more balanced, and it could take more work to get your home sold.

A marketing plan

Once you’ve hired a great agent, they’ll begin devising an all-encompassing real estate marketing plan. There will be several aspects to this plan, which your agent will describe in detail. Some of them will include time-honored practices such as open houses while others will involve modern techniques such as sharp online listings with eye-popping photos taken by a professional as well as a strong and lively presence on social media.

Know the market

Skilled realtors have their fingers on the pulse of the market at all times. Market conditions can change rapidly depending on factors such as rising or falling mortgage interest rates or a surge of new homes being listed for sale at certain times of the year. Realtors who specialize in specific locales, such as Scottsdale, know each development and posh country club and what it takes to sell a home there. They also know the current pricing trends and will run a comparative market analysis (CMA) on your home to set a competitive price designed for a quick sale at a fair price.

Identify a target audience

A large part of understanding the market is to know what buyers are looking for and how to reach them. In the Scottsdale area, many buyers are looking for unique desert living that includes homes right on a golf course or in a planned development that includes golf, tennis, swimming, and much more. A dialed-in agent will target a marketing campaign to buyers with a high net worth who are looking for luxury homes as a primary residence or as an investment. Some buyers want a vacation home they can use for several weeks and during the holidays and then rent it out for the rest of the year. Other investors are looking for a home they rent out full-time to provide a nice revenue stream.

Once agents identify the target audience, the next step is to shape the marketing plan toward them, which will make the process much more efficient. A great agent also knows whether the market favors sellers or buyers or is balanced. Agents who fully understand all of the market’s dynamics can then use the right marketing tools to reach the largest number of potential buyers.

An eye-popping listing

The vast majority of buyers begin their home search online, so the top marketing tool will be an informative listing loaded with high-quality photographs. Savvy agents will help hire the best photographer for the job and assist in writing a vivid description of your home and all of its features, as well as the surrounding development and neighborhood. The great agents know they are selling the unique Scottsdale lifestyle as well as a beautiful luxury home.

Your listing will appear on the Multiple Listing Service, which is available only to real estate professionals and their clients. From there, it will go to many real estate websites available to the public. This allows buyers from out of state and even overseas to view listings at their leisure as they narrow down properties that match their criteria.

Tap the social network

Once your online listing is live, your agent will augment it by tapping the real estate social network. Both you and your agent can post engaging content on all your social media accounts, including Facebook, Instagram, and Twitter. Smartly-produced postings allow you and your agent to connect with the community and draw as many eyeballs to your home as possible. Your agent will be able to explain how SEO-optimized content can drive more traffic to their website and the listing for your luxury home.

Viewings and open houses

Once interest begins building in your listing, your agent will schedule private showings for buyers as well as open houses that allow a large number of potential buyers to view your home over the course of several hours over consecutive weekends. Open houses are great for spurring interest in your home and attracting several offers.

Hire that agent

You deserve the most out of the sale of your luxury golf home, which is why it’s important to partner with a realtor who has mastered real estate marketing. Clients who work with Roger Banning benefit from his unmatched experience and marketing savvy, which propelled him into the top 1% of agents in Arizona and the country.


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Working with Jeff Barchi and Roger Banning means you're getting two of the top 1% of real estate agents in the Scottsdale area. If you want to find the best luxury homes for sale in Grayhawk, Paradise Valley, or DC Ranch, or you're ready to list your property and want to get the most value out of your transaction, work with Roger and Jeff today.

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